Chinas Top Ten Breakout Medical Advertisements.docVIP

 PAGE \* MERGEFORMAT 32 China’s Top Ten Breakout Medical Advertisements Since 1999, medicine (including health care, equipment), advertising became the first big advertising industry in China. In 2001, CCTV’s prime-time ad bidding Conference, pharmaceutical companies is even more popular band explosion, scenery into play, won the new century ‘collective standard king’. Unfortunately, the feeling just found a boss, then ‘double whammy’: The biggest blow came from the State Drug Administration issued ‘prescription drugs and non-prescription drugs category management approach’, the approach to the prescription drug advertising in the mass media, a clear restriction; Followed by the State Administration of Taxation of the red-headed documents: Corporate annual advertising expenditures of more than 2% of sales in the part, will not be included in the cost of pre-tax deduction; Next, the Ministry of Health a notification, declaring 10 kinds of calcium products failed, overwhelming, and the momentum of the calcium-meng ads suddenly being ‘silly face’; Even China Consumer Association and the State Administration for Commerce and Industry were also carried out a massive nationwide ‘identify what is advertising’ and ‘anti-misleading, playing false’ ads to denounce and special improvement activities, is directed at the pharmaceutical advertising; Of course, there are large-scale invasion of a myriad of multinational pharmaceutical giants, their strong financial strength and skillful operation of means of advertising is also head of China’s pharmaceutical enterprises达摩利克斯 an invisible sword ... ... The ensuing ‘bolt from the blue’, so a lot of accustomed to relying on advertising to survive heart of China’s pharmaceutical enterprises tears running around in circles. Chinese medicine advertising, it really to the ‘dead end’ situation? ! Face the challenge, had no choice; new ideas, new vista. Chinese medicine advertising, ten breakout, it is imperative! One breakt