Chinas clothing market branded consumer trend analysis.docVIP

Chinas clothing market branded consumer trend analysis.doc

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Chinas clothing market branded consumer trend analysis

 PAGE \* MERGEFORMAT 5 China’s clothing market branded consumer trend analysis 1. Export Market Showing the growth of export markets ‘turning point’. As the European Union in June 1, 2007 the formal implementation of the REACH bill, China From .com apparel exports to the EU have fallen significantly. 2008 EU quota restrictions on Chinese textiles suspended, replaced by China and the EU monitoring system used, however, China’s textile and apparel products which are still one or two market areas concentrated exports may experience from the EU’s new trade protection measures . At the same time the U.S. market by amp;quot;sub-prime mortgageamp;quot; crisis and weak economic growth, and other factors, but also spread to China’s clothing exports. Since 2007, the central intensified macro-control efforts, as an important source of trade surplus in textile and garment industry has become the direct targets of the macro-control, reduce the export tax rebate policy has enabled China’s textile and garment industry has weakened the traditional competitive advantages. The ever-increasing price of raw materials and labor has also become a process of export-oriented garment enterprises to reduce profits of one of the reasons. Two . Domestic The domestic market presents the following characteristics: domestic demand will be the apparel market development focus. As China’s economic development, market competition and the continuous development of information exchange, the domestic apparel consumption gradually matured. Consumer apparel quality, grade, style, personality to an increasing number of requests. From the market, distribution, brand stores, mostly concentrated in cities, mainly engaged in internationally renowned clothing brand; warehouse shopping malls, supermarkets and chain stores to take open-frame sales, low price, the sale of clothing to middle and low-based, primarily the sale of non-fashion style products such as underwear, shirts, jeans, etc.; cloth

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