Chinas Top Ten Critical health drinks marketing strategy.doc

 PAGE \* MERGEFORMAT 15 China’s Top Ten Critical health drinks marketing strategy Into the 21st century, opened the history of the Chinese health drinks volume, which left us not only through the advertising war effect World War II, service after the War many flaws, and more and more deserted the market, more of a confusion, is doubt, is thinking: health drinks market, how it? The reason, mainly because China’s current marketing strategy of health drinks, there are numerous errors. 1, the lack of an overall image-building Corporate image is essential, in a sense, a good image is the ‘brand’ the cornerstone. There are many companies due to lack of an overall image of the shape and shut out by the market. 1, the lack of shaping the overall image of the concept of Shape lies in a corporate image awareness, it contributes to the overall corporate brand extension and shape will help improve enterprise in the business impact of enterprise development umbrella, but there are many health drinks, companies are not aware of it. 2, product and corporate image of the non-uniform image of the shape key to the success of product and corporate image is uniform. But many health drinks, companies do not pay attention to them, blind to shape the image of the neglect of the product with its own image of unity. 2, named vulgar ugly, exaggerated promises, lack of cultural taste Any kind of brand name always start with the beginning, ‘a good start, half success’, showing the importance of naming. In real life, the expectations of consumers of health drinks are often high, the existence of this phenomenon makes separate ways health drinks through hard commitment to exaggerate the efficacy of products to meet consumer psychology, such as’ ** health drinks, panacea’,’** health drinks, ill treatment, no physical illness’ and so on, when this Taisu commitment to checking the proliferation of the actual efficacy and health drinks have a greater drop, the consumer is bound to the