Chinas TV media to enter puberty.doc

 PAGE \* MERGEFORMAT 7 China’s TV media to enter puberty There are indications that the market economy in the context of China’s TV media to enter puberty. As everyone knows, China’s TV media was born in a strong planned economy system, according to administrative area station owes the executive level of the station owes pattern, make the Chinese TV stations as much as the complexity of the foreign media, researchers sigh only for enterprise TV ads delivery personnel troubles. In China’s market economy against the backdrop of surging tide of television media is always a tempting ‘cake’, in the slow gait of change, novelty and survival and development, and traversed ‘infancy’, ‘early childhood’ , is entering ‘puberty’. Infancy China’s TV media station owes the outset defined as government propaganda agencies, commercial late start, since January 28, 1979 China Shanghai TV station broadcast only the first ‘Shengui Bujiu’ commercials. In the mid-nineties of the last century before the infancy of television media is a standard institutions, it is characterized by appropriation of government funds will not participate in market competition and self-management program less, there is no personality characteristics, simply turn on the TV news, TV , the introduction of entertainment and so on, the station had re-arrested for a news-oriented, prevention of paid news. A mayor’s visit, there are towns with television interviews, a mine director work underground, there are mineral TV with film, which was then a true reflection of television. Infancy of the television media, advertising revenue is not conscious, no sense of program production, and no training objective for the viewing audience, TV advertising department at that time was not a component of the department or, worse, to vote in a number of county-level TV ad I do not know who to turn to, only to find the station, but no price. After the mid-nineties of the last century, in order to adapt to the market ec