Chinese and foreign mobile phone channel Competition.docVIP

 PAGE \* MERGEFORMAT 14 Chinese and foreign mobile phone channel Competition At present, China’s mobile phone market, mobile phone models and brands increased, the rapid upgrading of municipal products, manufacturing costs, price wars frequently, sales profits shrunk, which gives sales of mobile phones posed a serious challenge. The industry generally believe that mobile technology has become homogeneous, with only a few years ago, compared the situation of foreign brands, domestic mobile phone is increasingly establishing its own brand image, while the distribution pattern of the traditional model of the original cause a great impact on the channel to promote the continuous development and innovation, channel management capabilities and adaptability of competition has become the key to winning. So, what is the current mobile phone market what kind of market structure, domestic mobile phone brands and distribution channels of foreign mobile phone brands structures were what is it? Characteristics and status of the mobile phone market channels Since 1987 China’s first analog mobile phone network opened in Guangzhou has been the development of the mobile phone market experienced the following stages, they show the characteristics of the following table: The main channel of the mobile phone market are mainly manufacturer (Manufacturer), dealer (Distributor), distributor (Regional wholesaler), retailers (Retailer), as well as a small part of the gray market. The current channel type / level of chaotic, different classes and there are more conflicts between the layers, channel management and control mechanism is not very effective. According to Datang Telecom Terminals Business Unit, introduced the executive vice president of Bin Zhao, mobile channels, divided into three categories: first, the traditional sales channels. This part of the channel members often used as a proxy agent manufacturers products, such as the domestic CellStar Telecom, Dixon pass. A