Chinas high end luxury liquor inevitable development of economic.docVIP

 PAGE \* MERGEFORMAT 8 China’s high end luxury liquor inevitable development of economic Background: Since December 2010 the media coverage, some cities 53 degrees tobacco store in the retail price Maotai flying has reached 1,388 yuan, more than the end of the terminal Moutai published retail price 730 yuan higher than the nearly 1 times The retail price of Wuliangye also more than 800 yuan, 789 yuan higher than the retail end of the guide price. the face of surging Pang Pai’s price trend, although the introduction of a limit order Maotai, but the price surge has not stopped the New Year, on the contrary some places The price increases are getting severe, causing widespread media attention. At the same time, Wuliangye and other high end liquor tide began a new round of price increases. Limit price when the country against the high CPI, the Chinese high-end wine prices has become a pioneer in uncharacteristically, that makes Chinese liquor has become the focus of the media and society. What caused the high-end liquor prices tide that? for ordinary consumers, the high-end liquor prices up not in fact does not make sense, because 90% of consumers back this year is immune to drink a high-end liquor, so the prices or not and people not related to food basket, so this is why the state has not intervened the reason for the high-end liquor prices. but as a liquor marketers, we should see one of the necessity and opportunity. With the growing Chinese economy, Chinese The luxury of high-end wine is inevitable. First, the high-end liquor is the luxury of choice for enterprise development From the enterprise development, price is the sales policy Maotai practice. But every year a sales policy implementation, and nothing worthy of our attention, and since 2005, Maotai prices has become a dealer profits A policy is a business to the channel market expectations, as companies like the year to give dealer rebate, it can not be terminated. enterprises through price increa