China Unicom and mobile high-end customer dispute.docVIP

 PAGE \* MERGEFORMAT 5 China Unicom and mobile high-end customer dispute As we all know, PR China Unicom’s CDMA mobile phones provincial average of the Consumer Council released the report this year’s transmission power ‘517 ‘during the telecommunications industry, the biggest news about consumers also become the best choice for GSM and CDMA largest news. , The report said, GSM phones CDMA phones transmit power is 843 times more. Without this report, China Unicom CDMA concept of this green should never fall, consumers will always feel that CDMA is an illusory thing, can not really buy the power generated, but this report came out, all this changed. This has been the biggest marketing Unicom’s ‘weakness’ finally get rid of. A positive public relations strategy of China Unicom said it was a victory for China Unicom said that it was the opposite of an insult to public relations strategy. Because such a test data storm a big upsets over the world, exceeding the previous to see all of the theoretical value and the measured data, but such data even from the Consumer Council that such a body, said out of the mouth, and we Once again, consumers will feel raped by China Unicom! Under these conditions how mobile should do? Personally feel that, you can start from three aspects: First, establish and improve marketing information systems, particularly marketing, early warning systems. The market sector should set up a special organization to do this job. An integrated marketing information system should include internal information systems and external information systems of two parts. A relatively sound internal intelligence system, we should also note that the establishment of a sensitive external intelligence systems. The tentacles of external information system should be extended to suppliers, agents, distributors, government departments, media, industry associations, the Consumer Council, industry journalists, columnists, professional analytical articles, and many o