China electric cars the future of strategic marketing model of.docVIP

 PAGE \* MERGEFORMAT 14 China electric cars the future of strategic marketing model of After 15 years of rapid development, China has become the world’s electric bicycle manufacturing, consumer. China electric bicycle from 1995 started in 2005 the rapid development of the Chinese people in 2009 to become the most important travel the main means of transport, despite the global financial crisis in 2009, the electric car industry is still showing strong growth momentum, the overall scale of the industry compared with 2008 increased by more than 15%. Tremendous business opportunities to attract a large number of capital into the industry, the current electric vehicle industry, competition, mainly for the scale of competition, channels, two aspects of competition, the rapid development of industry in 2009 set off a price competition in the sensitive nerves of the further deterioration of the industry, competitive environment. Electric car industry strategic trends China electric bicycle competition, in essence, at this stage, the performance of the product strength and channel strength in both directions, which consists of five aspects performance, that products meet the target market and to keep up with market trends, there is a strong channel with fast response speed of the after-sales service, product quality, stable and forward-looking, the price in line with the mainstream. As long as enterprises in these five areas to achieve any one obvious advantage, companies will be able to succeed in the competition. Although the Chinese electric car industry after 10 years of rapid development, has been at the mature stage, but still showed a greater business opportunities, is expected to mature in this industry will be in 20 years and longer. At present, China electric car industry, formed parts manufacturers, vehicle manufacturers, distributors three independent value-chain system, these value systems in the business profitable models competing with each other aga