China Fast Moving Consumer Goods Market in 2007 should be concerned about the six keywords.docVIP

 PAGE \* MERGEFORMAT 9 China Fast Moving Consumer Goods Market in 2007 should be concerned about the six keywords China Fast Moving Consumer Goods (hereinafter referred to as FMCG), the 2006 is the year to celebrate, we see a lot of categories has been plenty of development, many enterprises to adjust their product structure, communication strategies for their improvement, right channel management optimization, marketing, a relatively rational order is taking shape. However, individual categories of development and the performance of individual enterprises can not be ignored, category recession, companies follow the unlucky, the whole market were mixed, it can not completely intoxicated with the celebration of the atmosphere. Then, in 2007 China’s FMCG industry, marketing is concerned, we should be concerned with what the enterprise in the end? How to be more engaged in our marketing of scientific activities, and thus to avoid the ‘marking time’ or ‘multiple detours’ do? China’s FMCG market, based on continuous observation, as well as a number of FMCG companies marketing consulting, the author proposes the following key words for your reference: 1, category management From the development trend in 2006 FMCG point of view, many companies have introduced their own upgrade products, conscious to the extension of high-end market. While this is gratifying thing, but another level is concerned, is also a quite upset. Because it went through a very long period of disorderly competition, coupled with pressure from international brands, many companies are stumbling and falling profit margins of the bottom, and good is hovering around 3%, and poor in 1% of the fluctuating at around or even losses, profitability become a top priority for many enterprises. In 2007, this issue will continue to be the focus, companies must look for new profit growth point, make great efforts to right his own involvement in the industry and category to find a reasonable profit model. Ho