China Export-scale enterprises how to do domestic sales-.docVIP

 PAGE \* MERGEFORMAT 27 China Export-scale enterprises how to do domestic sales? After years of consulting work, Saatchi Liuhe into contact with many export-scale manufacturing enterprises, these enterprises abroad intensified anti-dumping and exchange rate volatility of the situation, turned to the domestic market, actively implement the strategy from a single export market for export equal emphasis on inward strategic change. They lured the rich to the well-known business manager of market experience, inviting consulting firms to plan public programs, marketing system, do a complete adjustment in staff training and capital investment has also spared no effort ... ... However, in near perfect preparation for the next, the majority of these enterprises in the success of transportation in the country to do and really achieve their final goal of the enterprise market, not many, but often short-lived, quickly after the initial move toward the glorious solitude. So many people began to market strategy, from the performance, etc. to find a cause, and many business leaders are also difficult to understand why they do what has been done, but so ineffective, or the success or failure of these cases are more or less reflects the export scale manufacturing enterprises inward foreign sales of the difficult transition and confusion. Let us look at the size of several export manufacturing enterprises to the domestic trade in transition case. Case 1: The size of a domestic manufacture of the world’s top three professional socket outlet manufacturers, socket 2004, more than six million annual output value of exports in 2005, in order to expand the domestic market, enterprises have set up the domestic market sectors, in the professional planning firm with the assistance of amount of money in advertising business is indeed in a short time created a sensational effect, but in a seemingly successful expansion in the domestic market, the overall cost of tens of millions of ad