China Direct- Born in products died of product.docVIP

 PAGE \* MERGEFORMAT 14 China Direct: Born in products died of product In 2005, China Zhi Xiaoye into unprecedentedly active. Continued to have the name of the national flag of new companies sprang up like mushrooms, with regret, but always under the guise of ‘national’ such words to acts made a scapegoat for their enclosing money. As the multinational direct selling company in China, the success of gold, the rumors about the July first introduced in direct selling regulations in China has been more and more attention. Besieged on all sides in the domestic direct marketing business, catch up when you cross a powerful enemy, in order to develop and collect money, they only had one prop national sentiment. Amway Corporation in 1959, officially founded Amway was a very small scale, using the words of China is a small workshop. The Amway today is undoubtedly a very brilliant, this small workshop has become the most competitive American eyes, one of longevity. As a successful Zhixiao Ye Amway case, to our national direct marketing enterprises which inspired him? Products, the basis of direct sales operations Amway is also very difficult for start-up stage, the two partners Steve Van Andel, and Di Weishi carries thousands of dollars began to dream of his career, when two business partners, or young people may simply no thought to build Amway such a large direct sales business empires. Financially stretched to their limits in 1959 Amway Corporation, with the help of a good sales model, effectively circumvent the traditional distribution business bad debts and cash flow problems. I can safely assume, then chose the direct mode is also forced to Amway, the direct marketing of that age is not widely recognized by people, Amway would choose such a model is another important reason lies in its excellent product quality, there is no magic for consumers singing the praises of multi-purpose cleaning agent ‘Devil’s oil’, and perhaps in the history of Amway’s direct sell