China Unicom signs for the underlying meaning and Marketing Challenges.docVIP

 PAGE \* MERGEFORMAT 12 China Unicom signs for the underlying meaning and Marketing Challenges China Unicom has been a hot topic in the telecommunications industry, not only because of China Unicom is an integrated telecommunications business operators, but also because of China Unicom also operates two C network and G network mobile services network. Moreover, the establishment of 10 years, China Unicom has been difficult in the competition ahead, suffer from China Mobile’s strong competitive pressures and ‘Little Smart’ is the constant pressure. The end of 2005 to early 2006, China Unicom began to appear frequently in the reform movement, management and marketing, organizational restructuring, China Unicom has already seen competition in the market expect in the future to win a breakthrough determination. In the end of March, China Unicom officially opened across the country published in alternating red and black colors of the new logo of the message, and then further show Unicom will be the brand image and strategy to adjust the signal. Exchange standard for China Unicom, the LOGO is not just a simple change, but also a change in the concept of brand marketing, while China Unicom has also meant that after the marked change, but also a series of marketing and brand strategy of follow-up, can be completely completion from ‘leather face’ to ‘wash heart’ changes. Color Revolution VS Brand It is learned that the world’s electronic information industry is now gradually emerging ‘blue’, ‘Red’ camp polarization. ‘Blue camp’ by to IBM, INTEL and other technology-oriented manufacturing brands constitute the ‘red camp’ Zeyi Deutsche Telekom, Singapore Telecom, France Telecom, SK and other application-oriented brand of composition, while a handful of other Chinese telecom operator’s brand identity is ‘communications blue’, China Unicom, the change marked the introduction of a more real life of Chinese red and black ink, so that China Unicom was spun off from the blue