China Fast Moving Consumer Goods Marketing Critique.docVIP

 PAGE \* MERGEFORMAT 15 China Fast Moving Consumer Goods Marketing Critique Thirty years wind and rain, to create a flourishing Chinese. The ancient land of China began to recover from a deep sleep, and a world-renowned for the speed of the rapid rise. Shoulder ‘Industrial and rejuvenating the country’, ‘commercial Xingguo’ many domestic brands are in walking a pilgrimage road, aimed at building belonging to China’s own world-class brands. In this era of carnival beings, whether Tuijin flashy, calm down state of mind to calmly look at China’s world-class brands of road, this is not only for our entrepreneurs, but also a test for our people. ‘China’s top ten world-class brands’ Is it really true? British ‘Financial Times’ had previously held a ‘China’s top ten world-class brands investigate’ activities, targeting a worldwide audience. Activities which will last two weeks, a total of 70 countries from readers to stand for election, 30 Chinese companies had voted. The results showed that in the global market’s most influential Top Ten Chinese brands are as follows: Haier, Lenovo, China Mobile, Qingdao Beer, Ping An Insurance, Bank of China, China Central Television, China International Airlines, Huawei, Sohu and Sina. China’s Haier appliance King won the final in the consolidated rankings, board head of the list. The PC giant Lenovo ranked second, was widely considered the next ten years will be China’s most famous world-class brands. In the past nearly three decades, China’s market economy to make the world a breathtaking pace, Among them, the food, beverages, Toiletries industry, FMCG, represented by the rise of the most representative. Fast moving consumer goods industry has its unique characteristics: market demand, the market development of early access to technology low, a high degree of product homogeneity, market competition, therefore, fast moving consumer goods industry has become the first Chinese market, market-oriented degree high, its 20 years o