Chinese corporate marketing- winning end to winning the beginning.docVIP

 PAGE \* MERGEFORMAT 8 Chinese corporate marketing: winning end to winning the beginning The continuous deepening of the process of marketing in China, the development of Chinese enterprises on the understanding of the marketing, this understanding of the changes varies with the change of China’s economic impact on enterprises from the initial “price war” to “channel winning “, and then a few years of” terminal “, the reaction of the Chinese companies several years of marketing know. the future marketing of the Chinese enterprises will go from here? The author believes that marketing” start work “ Enterprise Next the focus of one of the Chinese enterprises in the run-off “terminal” at the same time, but also to winning the “beginning”! Why is winning the “terminal” is more and more difficult? Chinese companies at every stage of a different understanding of the marketing focus is progress in most enterprises that corporate marketing is the initial stage of the delivery of receivables, some companies began to the importance of awareness of the channel construction, and channel construction and has made great success, such as Lenovo Group, the majority of enterprises are that the channel construction will be lucrative and far-sighted enterprises already are beginning to realize: Only the control terminal, the enterprise will have the initiative in the market, otherwise, only be “led by the nose but in recent years, manufacturers seem to feel more and more difficult to control the terminal, winning end to become many companies’ elusive thing as a retailer to control the end of the value chain, not only the attitude of arrogance. overbearing, and the manufacturers of the various fees and charges are unreasonably high, almost to the point of unbearable by the manufacturer. In fact, the increasingly fierce competition in the enterprise today, “terminal” is really a very valuable resource for the master terminal resources, retail businesses, is also facing fie