Chinese enterprises are far away from the modern marketing-.docVIP

 PAGE \* MERGEFORMAT 17 Chinese enterprises are far away from the modern marketing? I remember three years ago, I had prepared to send edge ‘marketing expert real books’ add word’ proposed ‘Chinese Enterprises: most in need of marketing and the most lack of marketing’; in ‘planner actual manual’’add language’ in the proposed ‘Chinese Enterprise: Planning and the most lacking most in need of planning!’ point of view. In the ensuing three years of marketing consulting practice, to send forces both for Little Swan, Midea, TCL, Kelon, Qingdao Beer, Chengde Lolo, Panda, Chongqing Jialing that served large companies in China, but also for a small number of large scale However, not much known or famous but no more than a large-scale enterprises of all kinds served, but also organized and participated in many operations in the Chinese market almost all the well-known Chinese and foreign companies participated in special training or marketing seminars. Seen and heard by the experience, it should be said to be able to feel more in-depth marketing real progress in China’s enterprises experience. The reason to repeat here once, and that three years ago, I made the ‘Chinese Enterprises: most in need of marketing and the most lack of marketing’ point of view, I think it is worth to calm reflection of our common problem. 1, on the issue of marketing concept Marketing concept is not a call out, but put a market economy forced out. Different stages of development, there must be compatible concepts. The so-called marketing concept, popular spots, that is to an enterprise in the face of business, consumer and social distribution of benefits when the tripartite attitude. In theory it is divided into production concept, product ideas, marketing concepts, marketing concepts, and social marketing concept of five types (phase). Today, China has a lot of government officials, experts, scholars and business leaders Hande up, sound the greatest, that is the slogan of the most popula