Chinese enterprises should be promoted Geluolusi service management thinking!.doc

 PAGE \* MERGEFORMAT 5 Chinese enterprises should be promoted Geluolusi service management thinking! I often combine business case studies brand and customer relationship marketing, many of the concerns of most of the short-term behavior and ignore the long-term cultivation of brand and customer relationship made me feel very sorry. I often see words like this’ century-old China, why not? ‘,’ China’s brand when he can go to the world? ‘And so on. Awareness of Chinese entrepreneurs is a problem, but China’s management scholars should also be partially responsible. At present, China’s University College, rarely opened the brand, customer service, customer relationship management (brand and customer relationships are interlinked) courses. Many schools set up most of the marketing courses are also concerned about the short-term marketing approach, rather than concerned about the long-term brand and customer relationship marketing. Li Yining said: Management is divided into three levels, one level of management theory, ... ... universities and research institutions, experts and scholars took on this task; another dimension of management practice, and ... ... it is the main promoter of the entrepreneur and managers; there is a level that is somewhere between the between the two management techniques, namely a management theory and practice of one level, this level and application of the latest management theory into a workable and enforceable management practices , ... ... the main promoters of this level is the management consulting firm. I have held different views, theories and practice has never been an inseparable interdependent, especially for management. In fact, the management consulting firm for more than three levels of content is shared by both. On the one hand consultants will study business management theory, on the other, as its content management practices. The consultants have completed more advice almost all of the time on the client. Used up the