Chinese Anti-cancer health products market trends and business opportunities.doc

 PAGE \* MERGEFORMAT 16 Chinese Anti-cancer health products market trends and business opportunities I long been engaged in anti-tumor health care products market planning, access to a large number of cancer patients and their families, but also with a large number of anti-cancer market in the first-line operations personnel exchanges very close, at work, I found that many of the veterans health care products anti-tumor pairs of are not familiar with this market, especially on the changes taking place in this market and the arrival of a lack of understanding of business opportunities. This is undoubtedly the market operation of great risk. I write this article to show that these changes and opportunities for business information. While I studied for a long time on this subject, with a lot of thoughts, but deficiencies and it still bound to please the industry friends pointing. 1, the trend - competitive urge mature Chinese Anti-cancer health care products market in the early 90s of last century’s ‘self-propulsion of Ganoderma lucidum’ date, and today has been developed for 10 years, the author notes found in the city, at present the Chinese market can buy the anti-cancer health products (with that have been converted to OTC) there are about 80 species, of which only there are dozens of Ganoderma products, these products have largely propaganda similar to the means of market operations also basically identical, apart from ‘China Ganoderma Po’ a few products such as the National brands, big brands are local or regional brands, these brands operate the majority of enterprises are small businesses, planning, marketing and management forces are relatively weak. The author notes in the city also found that the market is undergoing tremendous changes, these changes will directly affect the future of the market. The author, in consultation with the views of many colleagues, it will sum up the anti-tumor health care products for the Chinese market four trend for peop