Chinas Tourism Jiaozuo Phenomenon Analysis.docVIP

 PAGE \* MERGEFORMAT 22 China’s Tourism ‘Jiaozuo Phenomenon’ Analysis I. Language When Changzhi in Shanxi Province China Travel Service (hereinafter referred to Changzhi China Travel Service) organization went to Henan Jiaozuo City, train travel in April 15, 2001 whistling entered Jiaozuo City, Henan Province, when no one thought about this for many years turned out to be a quiet tourism market operators opened the era of vertical integration. It is this tourist train, has opened China’s tourism industry ‘Jiaozuo mode’ of the curtain, marking China’s tourism industry a new joint government and enterprise markets for patterns is born. Jiaozuo Travel subsequently sprung up everywhere: continuous seven the number of Golden Week tourists realize ticket sales among the first county-level cities; tourism, the proportion of GDP, by 2000 less than 1% jump in 2006 to 10.5%; achieved by the ‘coal City’ to ‘China’s outstanding tourist city’, from ‘black image’ to ‘green theme’ of the successful transformation; the same time, Jiaozuo has also won the ‘Jiaozuo landscape’, ‘Yuntaishan World Geopark’, ‘Tai Chi Holy Land’, ‘ Outstanding travel services brand in the world ‘and many other well-known travel brands and honor. Jiaozuo caused by the rapid development of tourism and foreign experts attached great importance to local governments, scenic areas have also followed suit, known as ‘Jiaozuo phenomenon’. Almost every Chinese people know that tourist ‘Jiaozuo phenomenon’, but less well known is to open this ‘travel in the first column into the coke’ planners is that in Shanxi Changzhi Zhang Xiaobing, general manager of China Travel Service. Mr. Zhang Xiaobing is how bold ideas, fast action and crack’s woes started this activity? Let’s read the case materials planning process. Second, the project playback Picture 1, hit it off, the media Open Time: April 2001 Location: Shanxi Changzhi rent Building Event: ‘Henan Jiaozuo Travel’ press conference by the end of March 2001, whe