Chinas Top Ten controversial figure marketing industry.doc

 PAGE \* MERGEFORMAT 28 China’s Top Ten controversial figure marketing industry Mou Qizhong: The success of opportunism can not be copied When the Chinese market from a planned economy to a market economy, the vast majority of Chinese businessmen do not know how ‘marketing’ the meaning of the word, they know that the ‘sale’. The basic principle is that the sale of buy low sell high, Mu Qizhong well versed in this art. Of course, Mu Qizhong smarter than the average businessman, more vision, better to seize the market, opening up a lot of market opportunities. At this time, who can seize the opportunity will come to mean victory. Of course, after the refining of the Mu Qizhong prison bolder, more expansively, but also more political awareness. It is by virtue of the capture market opportunities, as well as smart and heroic courage, Mu Qizhong fought a classic battle, he used daily necessities in exchange for four Russian-made TU-154 jet airliner. In any case, the success of Mu Qizhong was commercial in the history of contemporary Chinese are great stroke. It is this great sum of deeply stimulate the then Chinese businessmen. The reason why call them businessmen, because they are the most important job is not to do business management, not really do a good job marketing, their main job is to look for market opportunities every day, constantly capture this market opportunity and efforts to turn this into yuan. Because, in China’s economic transformation process, the opportunity is really too much. Nature of benefits or reduce, as merchants, at that time will naturally be looking to do this than an honest opportunity for corporate management to make money faster, which is the Chinese people long-term suppression in mind a collective outbreak of rich-quick mentality. However, opportunities do not always exist. After the success in capturing the opportunity to follow up on those who will swarm is not good at reassuring the private entrepreneurs were unable to