Chinese enterprises tactical short-board.doc

 PAGE \* MERGEFORMAT 8 Chinese enterprises tactical short-board Chinese enterprises, including state-owned enterprises and private enterprises, domestic and global economy at an alarming pace. While the business itself the ability to manage business growth in the fast-improving, but the speed of its management capabilities are far behind the pace of development of enterprises. Therefore, Chinese enterprises did not achieve optimal or owned by the current interests of sustainable development. Nevertheless, at the same time, business is no shortage of strategic talent. The unique development of Chinese enterprises is a reflection of them 10 years to solidify the inherent power of understanding, as well as strategists from the West, where access to a tremendous help. Today, Chinese enterprises lack the strategy, tactical execution, in order to optimize profits and development results. Chinese enterprises and organizations in order to close this gap quickly is impossible, which means that as a professional Western tactical service providers an opportunity to enable them to enter the market to meet this demand. Management dilemma From EMKT. in the marketing field, Chinese enterprises can be at home and abroad and multinational consumer goods companies are comparable, not only refers to a master brand strategy, as well as those who experienced tactical service providers help the successful implementation of marketing policy experts. For example, China’s consumer packaging design, neither has the creativity, but also not enough to compete abroad, packaging design, but in an Internet environment, Chinese enterprises have access to the best design. From an export point of view, China’s suppliers if the increased costs, then the foreign buyers will turn to new supply markets, Chinese-style management, and there is no specific analytical methods and techniques in order to be able to lower the total cost analysis to support the their higher prices. Tactical implementa