Chinese brand how far away from the world.docVIP

 PAGE \* MERGEFORMAT 10 Chinese brand how far away from the world Since the reform and opening up, China has emerged in the land of smash hit too many brand-name companies, but most are short-lived as the meteor-like, fleeting, the most embarrassing is that so far China has not a real world brand appears. Now, this situation still continues, you Changba me play, the leading position only a few years. If we allow this state to continue endlessly, then I am afraid that China will never be out of the big global brands can not . Brand, after all, is nothing more than a commitment to business to consumer, the consumer business in a trust. Brand can not see or touched, but it does exist in the mind of consumers, and a profound impact on the direction of consumer choice. brand both belong to enterprises, but also a consumer, not what can only separate control. any of the brand’s growth worldwide, have experienced small to large, from regional to national, from domestic to long journey abroad, to say nothing of Brand Building tips and shortcuts to speak of, just as building a house, a brick of slowly accumulated, the sense of each step. Germany, the United States, Japan, both from a political perspective, what there is conflict and national circumstances, but purely from the economic point of view, their brand is well worth the growth process we learn from, and only through thorough, profound analysis, comparison, to find the real problem. cover, escape, hide, not the best way to solve the problem, with the questions we must dare to reflect on the courage to face hard work to constantly improve themselves to the world step by step , also will have a century-old was born. Over the years, government, business, academia are actively explore, analyze, summarize, and strive to dig out the essence behind this phenomenon. However, look at the issue because of different perspectives, different opinions, each side, there is no authority or recognized by the parties to th