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Chinese health products do have means of subsistence? (Middle)
Fourth, store marketing - selling without specifically, sales increased why
The author in the study of marketing health care products company store model, many shop signs are doing good, location is not bad, but found its biggest problem is that ‘s not special’, a lot of stores rising operating costs, operational efficiency low. Here’s some non-professional to analyze the phenomenon:
1, the lack of customer reception system management - how can we not low turnover rate: I went into a lot of stores, you can see is either going into the store three minutes without reason (too busy), or they say that our products meet the good effect, and now there are more cost-effective promotional selling points, ah, these plausible reception mode or will it allow consumers to find no answer to be uncomfortable heart, or allow consumers to feel that we do not have to go Aizai and leave. No matter which way will greatly reduce the store’s turnover rate.
2, the layout of chaos - there is the counter of small shops like Warehouse:
Many health care products store in the internal layout, in addition to other furniture collection is a counter, scattered on the counter to put some products, in fact, store layout some formula from a consumer point of view to carry out the layout, can not only display the functions of goods , because customers always want to rest, to understand the product, how can the consumer is very comfortable, as well as how to make it easier for consumers to enhance the confidence of the! All these combinations will be the relationship between the internal layout.
3, ‘experts’ are not professional: Many stores will have more than one operating officer was called ‘experts’, these ‘experts’ inside, some with superficial medical knowledge of some retirees, or no medical knowledge base as a salesperson, In the eyes of such experts, as long as allow customers to buy goods, big p
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