Chinese cigarettes non-Olympic marketing.docVIP

 PAGE \* MERGEFORMAT 10 Chinese cigarettes ‘non-Olympic marketing’ Beijing 2008 Olympic Games and the Olympic Games in the mass movement triggered by heat, no doubt for the Chinese brands offer a rare opportunity for Chinese enterprises to take the ‘Olympic marketing’ Express, its great significance and the natural self-evident. However, as a cigarette brand, with ‘Olympic’ seems inherently miss. Beijing Olympic officials have made it clear that, in addition to alcohol, cigarettes and other industries have been blocked because they do not fit in the Olympic sponsorship outside the gate, and other industries may become a potential supplier categories. Sponsored by tobacco companies facing the door of the Olympic Games this ‘bang’ shut, cigarette seems to really say goodbye with the Olympic Games. However, the God for you shut a door, it opened another one for your window. As long as you are good at find that door that window is ‘non-Olympic marketing’, cigarettes through the ‘non-Olympic marketing’, and the Olympics can still climb relatives. 1, does not care about elite athletes, only concerned about the grass-roots smokers General business of the ‘Olympic marketing’, the form of generally star endorsement or event sponsorship, etc., are all present at the surface of efforts, in the face on the trivial. As a cigarette, congenital characteristics determine that they can not be linked up with the Olympic star, being the case, why should we not abandon them, thinking outside the box, choose the closest ordinary smokers with our marketing. With the ‘blog’ Night fame, ‘network Reds’ made Star Sports network,’ Super Girl ‘and so on the hit TV talent show, China is currently popular entertainment trend Yi Gu civilians, that is what we call the’ grass-roots culture ‘. ‘Grass-roots culture’ is the civilian culture, popular culture, non-elite culture, and will no longer succumb to the elite of the resource monopolies and the performance of the little people’s e