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Chinese air-conditioning industry ill Mile
2002 is over, the following is a Chinese air-conditioning industry, this year’s main business number. The Chinese market in 2002 annual output of 15 million air-conditioning units, and create a record high growth rate of 18%; total sales of 500 billion yuan, down 40% over last year; gross profit fell 22 percent over last year; inventory of more than 700 air-conditioned million, inventory increased by 53%.
Data shows that in 2002 China’s air-conditioning industry for more than 80% of the enterprises do not have a significant decline in the profit or profit.From China’s State Information Center figures show that prices have been a continuous air-conditioning 18Months of rapid decline, and this trend is still inventory virtual fire sale, new industry to enter under the influence of such factors as lower prices continued.
These sets of figures are reflected in this industry some of the most worrying change. Only production and inventory of high-speed, lost profits, rapid growth, ‘sick’, the Chinese air-conditioning industry is indeed ‘sick’. Some experts have described the 2002 air-conditioning industry: many businesses in order to Breakthrough, with the price of going out of control quickly hit the market, attempt to exceed the industry as a whole ‘team’, but so they ran to the real needs of breathless fast and healthy development of high-speed Highway mouth when his fuel tank had already been found there is no oil (profit) to support the long journey to the future.
Rely solely on the negative effects of low price has been put These self ‘drive’ do not look at ‘mailbox’ the ‘driver’ tied. Product quality problems overwhelmed the service’s inability to meet user needs, huge inventory, as well as funds used to bring lower prices Shuaimai huge losses, no funding is not only difficult to carry out new product development, and even the normal production and reserves are more difficult.
Air-conditio
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