Chinese air conditioner market Brand Report.docVIP

 PAGE \* MERGEFORMAT 13 Chinese air conditioner market Brand Report According to statistics, in 2002 the national air-conditioned production reached 31.35 million units, compared to 2001 increased by 30%, while domestic sales of less than 15 million units, exports amounted to less than 10 million units, ‘tens of millions of Taiwan stocks’ has posed great pressure on the industry. The data also show that at present China’s urban households have air conditioning capacity has reached 50%, mainland cities, especially domestic air conditioners air conditioner market saturation has emerged in three to five years is limited room for growth, the domestic air conditioners are becoming more technology, quality, service , the price of a more comprehensive core brand competition. 1, air-conditioning market status 1, the industry trend of multi-dimensional competitive Price competition is weak brand to a higher level of marketing a camp provides an opportunity for the development. The purchasing power in the domestic air conditioner market is not yet a strong case, manufacturers continue to lower the price to make air-conditioning products from the enjoyment of popular products to the change. Continue to drive market demand, attract more consumers. Therefore, the price cuts as manufacturers fight for market share in an effective weapon. Glanz, the new Branch has been true. Services become a powerful weapon against price competition. Air-conditioning is only equivalent to semi-finished products before installation, after-sales service is particularly important, who are surely unique in the service will be able to obtain the trust of consumers, who will be able to rule the roost in the market. Some high-priced brands in the service of propaganda strong resistance to the fierce price competition, offensive, providing them with breathing space. Brands direct drive sales. Haier, Gree, Midea and other construction set by the brand a strong brand has a high influence on cons