Chinas First Law of Marketing- rally.docVIP

 PAGE \* MERGEFORMAT 15 China’s First Law of Marketing: rally We often say: ‘third-rate company to do things, second-rate business-making, first-class enterprises that potential’. In fact, marketing as well. Marketing is the most intelligent in the market situation into consideration, the flow of. The essence of marketing is ‘business potential’, ‘seeking potential’. ‘Seek and powerful’ can only become the leader of the Executive market, Hua Xiaoqian doing big things. As Sun Tzu says: ‘Therefore, potential battle-hardened person, such as the switch to Boulder in 1000 climbed the mountain who are also potential’. In particular, at different stages of development, and seeking potential focused and different: the initial stage rally, stage of development should be poised, mature stage to the momentum. The rally is my entry of SMEs in the marketing class, compulsory. The level of rally will directly determine whether a company stand out, entrepreneurial success. How can a rally ‘trouble’? Despite China’s market economy has developed more than 20 years, but more than half of the industry still immature, still in the primary market stage. This gives us through the ‘rally’ to ‘make trouble’ opportunities. Order to ‘rally’, you must first determine the industry’s own position is not the primary market. Primary market of the first feature is low barriers to entry. Such beauty chain industry, competitive brand bushel, only Guangzhou, there are thousands of brands, supposedly enough to compete fiercely, but the surprise is that the industry is surprisingly low barriers to entry, the basic lack of professional marketing talents. Many companies marketing is done in the blind, but still be able to cook Ji Geyi year. In addition, in the primary market, strong brands in each industry do not have much, and the leading brands change very quickly. Such as fitness equipment industry, competition, brand names, but the top three brands are not fixed, would be a US-funded, an