Chinas furniture industry to implement green marketing strategies of real.docVIP

 PAGE \* MERGEFORMAT 11 China’s furniture industry to implement green marketing strategies of real Abstract: This paper describes the ongoing China’s furniture industry is facing the dilemma of green marketing, green marketing and how to implement the enterprise were discussed. Keywords: furniture business, green marketing An Introduction Green marketing is the concept of corporate environmental protection, as its business philosophy, its values, culture, green, green consumer spending as the center and starting point, strive to meet consumer demand for green consumption, the marketing strategy. Enterprises in the production process in the corporate self-interest, consumer interests, social interests and environmental interests, the interests of unifying the four, and as a center of ideas for products and services, design, marketing and manufacturing. Green marketing concept is a 21st-century consumer demand resulting from a new marketing idea is that people are seeking health, safety, environmental protection, developed under the ideology of a new marketing approach and methods. To respond positively advocated by China sustainable development, green marketing strategies will become an important strategic business development in China. Second, China’s furniture products, green marketing dilemma Furniture production management hindered the development of green marketing too many furniture companies focus on short-term and micro-interests, making the green marketing objective is facing many problems and obstacles. Production, management lags behind, do not pay attention to environmental protection, indiscriminate discharge of the production process dirt (such as sewage, waste gas, waste), to a certain degree of pollution of the environment. Insufficient demand for green consumption China still a developing country with a large population, a total of 1.3 billion people in mainland China in late 2006 to 577 million urban