China Tea Marketing existence of five errors.docVIP

 PAGE \* MERGEFORMAT 13 China Tea Marketing existence of five errors More than 100 years ago, the Chinese tea monopoly on the world tea market. 100 years later, the world’s tea sales of 1,800 billion yuan, while the size of the Chinese tea market with only 180 billion yuan. At present, the Chinese tea in the world is an area first, production second, third exit, earning fourth in a big country and not a strong tea, the embarrassment of ... ... Over the years I have been involved in marketing planning and marketing analysis of diagnostic work to help with some Chinese tea enterprise development, that this is only on China’s tea business (brand) of ‘marketing power’ performance, to talk about his views a few: Contemporary Chinese tea, is most lacking in marketing and brand building 1, tea, weak corporate brand building: Looking at the Chinese tea market 20 years of development, Chinese tea in the ‘Brand Competitiveness’ is evident in the construction of the typhoon, the Chinese tea brand competition does not win Britain’s ‘Lipton’, Japan’s ‘Suntory’ is the brand-building and ineffective proof. 2, China’s tea industry, the lack of marketing capability: As competition intensifies, tea industry, the boundaries of competition in the industry will be broken, not only to tea brands to compete with other tea brands, but also cross-sectoral and coffee and other beverages to compete with the past 20 years, the Chinese tea market has undergone the three cross-sectoral impact : 1) The first time was 80 years ‘impact of coffee’ 2) The second time was in the early 90s ‘carbonated drinks, juice, beer, the impact of’ 3) Third is ‘the impact of mineral water’. At present, cross-sector competition, but coffee, tea, Chinese tea industry, the industry is the lack of marketing capabilities proof. Chinese tea companies in marketing the work of the serious errors 1, ‘culture’ of Mistakes Tea industry in China several thousand years of development history, n