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China distributor transformation Gonglue
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China distributor transformation Gonglue
Trends in the face of distribution channels have diversified, how to find their own living space? The interaction with other pathways process, that they can provide any value? Co-operation strategy is what the manufacturers and distribution strategy for what is it? With the above problems to a closer look, will be conducive to inspiration. HERO said: dealer groups in China will not disappear, but the transformation is a general trend. How to restructure the difficulty is to choose, the key to success is a professional upgrade.
How to achieve a transformation: re-positioning, from the distributor to the service provider. Dealers will no longer be the main source of profit is the product, but rather to provide services for the product. Dealers in a professional logistics enterprises, socialization, and combination of the two distribution centers in the form of logistics and distribution companies.
How to achieve transformation 2: to establish longer-term target market, develop three or four-line market and the foreign procurement markets. China’s urban-rural dual structure resulted in quite a long time, the hypermarkets in the Chinese market forces will largely confined to large and medium cities, three, four low-end market is a traditional distributor from supermarkets over the threat of free space. Chinese market distribution center downward trend has prompted many manufacturers to look forward to dealers in three or four markets a greater role. The use of the wave of economic globalization, high-quality dealers to do foreign trade, so international procurement buyers suppliers.
How to achieve transformation 3: the reorganization and expansion joint. Wholesale industry faces large-scale, large-scale trend, a number of dealers took to the road of the joint to form a joint company wholesale. Some large dealers to use their own strengths and credibility of economic strength, through processing ord
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