China Telecoms new logo- old-fashioned design of the game.docVIP

 PAGE \* MERGEFORMAT 6 China Telecom’s new logo: old-fashioned design of the game Recently found that China Telecom has changed the corporate identity. It gave me the first impression is - useless. Closer examination found that design thinking is old-fashioned produce another ‘masterpiece’. Why do I say? At that time because: 1, the letter to express elements of the design The letter to express elements of the design approach has been popular in the international arena for nearly half a century, the deformation of combination of 26 letters have been difficult to see what patterns of change. China Telecom’s new logo ‘C’, ‘T’ portfolio is no exception. Alphabetical logo design to another, more prominent problem is that - in order to show a letter variant design, often giving up more perfect in the image on the efforts of the grounds that it will lose the flavor of the letters, saying that white is the loss of its key reasons for the adoption of . China Telecom’s new logo design as well. Commercial competition, the key is the creation of comparative advantages, so the letters in the initial stages of deformation of the design is still a very effective shortcut. However, in the letter as the main technique of expression trademark popular today, it has been difficult for brands to create innovative and faces of the. Letter variant design architect for the long-term popularity is mainly the lack of modeling language drills and in graphic design so the lack of creativity of the formation of dependency Suozhi. In recent years, reliance on the English full name of the font design trademark has become a new popular phenomenon, it seems the design community in the logo design is degrading the mission. Second, the lack of comparative modeling composite element China Telecom’s new logo design consists of two identical oval shape ring pricked a cross-combination of this design approach is the lack of common sense. A little bit of common sense logo designers are aware