Chinas footwear industry advertising language disorder and anyway.docVIP

 PAGE \* MERGEFORMAT 13 China’s footwear industry advertising language disorder and anyway Anta: I have the choice, I like it; beast tyrants: the road, because I disagree with ... The beautiful sound of an advertisement, in today’s Chinese shoe advertisement abound. However, these beautiful words in the number of ads allow consumers to listen to understand, how many actually pull the product sales? Shoes advertising language disorder Advertising language is to strengthen the demands of the business, product or service image in the ad medium and long term repeated use of short slogans statement, it should be based on the sale of a long-term interests of a long-term to convey to consumers the same concept. For example, Nestle Coffee: ‘tastes great’ is conveyed to consumers delicious Nestle coffee; ‘fear get angry, they drink Wong Lo Kat’ is the appeal to consumers Wong Lo Kat with ‘eradicates fire’ function. If, a little finishing China’s footwear industry products advertising language discovered that many of the ads do not allow consumers to immediately hear the phrase (see) understand that this product is what exactly is in demand, especially those well-known brand ads language is a deliberate attempt to instrument the fact some people do not want people just do not say. For example: ‘non-ordinary sense of’; ‘everything is possible’ and so on. These ads are words trying to express something? I am afraid that consumers do not think half a brain will not work properly. We are creative advertising and advertising language is to communicate the information quickly and easily put in place, let the target audience is easy to understand, understand and accurately, but most of the ads now China’s footwear industry and consumer language are playing with words. There are several common types: 1, Guzuogaoshen type. Listen: ‘title quality, aiming at lofty’. This slogan allow consumers to even listen to three times if he could accurately make that clear in the saying?