Chinas gas marketing industry will appear Suning Gome do-.docVIP

 PAGE \* MERGEFORMAT 8 China’s gas marketing industry will appear ‘Suning Gome’ do? In 2005, China’s auto industry has entered a rational adjustment, self-repairing critical stage, this year, October 1 ‘car brand management methods’ into effect, after the complexity of a turbulent relationship between production and sales to effectively comb the relationship between production and marketing become increasingly clear that the future, despite fluctuations in local production and marketing relationships, but in general balanced steady, but this, the industry still has a lot of controversy, summed up in several different conclusion: A, ‘and promising theory’: that is rampant in gas sales of ‘Suning Gome theory’ Means the comprehensive strength of a strong car dealers take advantage of its own network of service brand and channel advantages, upstream, the words against manufacturers, and thus the power politics of the past to reverse the side of manufacturers dealer side. If so optimistic about the development, in fact, may not be, ‘Suning State America’ is only part of the traditional consumer electronics distribution channels peculiar to the home electrical appliance sales channel disorder product of the times, Suning, Gome dare to threaten manufacturers, this ‘guts’ from their chain of channel, today, whether white black, margins are thin, self-built channels for manufacturers high cost! The self-funded structures ‘channel’ can be upstream of the dealers are constrained to ‘source’! Moreover, household appliances dealer service is fully capable of themselves! The gas marketing industry, automobile manufacturers from the outset on the stringent requirements of the implementation of uniform 4S dealers exclusive brands, dealers have no choice, coupled with a special sensitivity and the automotive industry covers a very wide, involving transportation, energy, environmental protection , law and order series of social problems, the car business and industrial poli