China to the world of marketing peaceful rise (I).docVIP

 PAGE \* MERGEFORMAT 51 China to the world of marketing ‘peaceful rise’ (I) Sections: national articles China to the world of marketing ‘peaceful rise’ Wenping In 2004, China’s national marketing with ‘peaceful rise’ as the theme, foreign affairs, as the access to the cultural exchange as a link to the Athens Olympics as a platform, a number of domestic and foreign cultural level, to show the world a moderate and emerging countries image. Observers believe that, from the Chinese leaders ‘peaceful rise’ of interpretation, to change the dialogue of civilization clash of civilizations ‘Sino-French Culture Year’, and then to the opening ceremony of the Athens Olympics closing ceremony of standard-bearer standard-bearer Yao Ming, Liu Xiang Zhang Yang personality, one by one brief but details indicate that a ‘peaceful rise’ targeted marketing strategies for the future image of the country, not only for China in the world, has won an international reputation and a good image of Chinese people also get a wide range of cultural identity. Boao Forum sounded ‘peaceful rise’ Voice Study of China’s diplomacy in 2004 details one by one, we find that, ‘peaceful rise’ is focused on the vital one of the main line. Observers believe that China is moderate and to the world to promote her new national image, to borrow marketing point of view, China to the world of marketing is a concept: peaceful rise. As the British ‘The Economist’ magazine claimed, since taking office early last year since President Hu Jintao and Premier Wen Jiabao has been trying to show a modest outward image of emerging countries, stressing that China is willing to cooperate with other countries to solve international problems. April 24, 2004 morning, Chinese President Hu Jintao to attend Boao Forum for Asia 2004 Annual Conference, looked mild and bold in his speech, Hu said: ‘ability to adapt to the times, seize the opportunities for development, rely on the people’s wisdom and strength of , out of a