China Unicom series of reviews of- brand stereotypes 3G era central obstacle to the development of China Unicom.docVIP

 PAGE \* MERGEFORMAT 4 China Unicom series of reviews of: brand stereotypes 3G era central obstacle to the development of China Unicom When a Unicom signal bad user experience, he would generally say, ‘This is how such a network of China Unicom broke ah’, and a bad signal when the mobile user experience, he would generally say, ‘This is how even the broken places signals are not ‘, the same symptoms, consumers gave their different diagnosis. Why? ‘Brand stereotypes’ Shi Ran. - See Ben Wang ‘3 G era, China Unicom urgent need to address three practical problems’ China Unicom in the development of a lot of problems, compared to China Mobile, China Unicom’s enterprise strength, customers accumulate, channel coverage, government relations, social resources, marketing models, and so are at a disadvantage. China Unicom has been since birth, to follow, China Unicom has been a major marketing promotion tone for this year, China Unicom standard, and on the business of sorting out the brand, it is to follow the interpretation of this to the extreme. Of course, to some extent, this is too strong a reflection of China Mobile. China Unicom is also possible the reasons for the existence and development - elimination of monopolies, to the mobile communications industry to import competition in However, as long as we thought a little one, we will find that all of the above matters are only the surface Unicom’s question: 1, enterprise strength does not mean that a company’s competitiveness, not to mention China Unicom has a direct transition to 3G networks in C, so a more forward-looking network, so it is not a competitive disadvantage reason for China Unicom 2, with the pairs of touching pairs to be the development of communication terminals, with number of optional packages such as changes in business models, customers switch to other networks the threshold more difficult to reduce the customer has accumulated and can not decide on its future development, nor is it restri