China Tourist Hotels of the implementation of green marketing strategy.docVIP

 PAGE \* MERGEFORMAT 14 China Tourist Hotels of the implementation of green marketing strategy Abstract in the green marketing strategy based on the hotel industry to clarify the implementation of the new century, the need for green marketing strategies, and indicates that we should build a green culture, design green organization, introduction of green products, provide green services to hotels green marketing and other aspects of the implementation of green marketing strategy. Keywords Hotel Green Marketing Strategy The 21st century is the century of sustainable, more and more people are concerned about the process of production and consumption of resources and environmental protection. The advent of the green development of the industry the world had a huge hotel industry is no exception. China’s sustainable development strategy, from the policy, on the behavior of China’s hotel business standards require hotels must implement marketing green; the trend of international environmental protection also have a significant impact on our hotels, hotels in accordance with international environmental standards required in marketing . The implementation of green marketing is the 21st century, the trend of international marketing strategy, but also the sustainable development of China’s tourist hotels, the only way. The concept of a green marketing strategy Green Marketing in the 20th century this concept was put forward 80 years. With regard to green marketing, the business of not yet have a unified specification, community it has no precise definition of a unified formulation. To sum up all share the view that green marketing consists of two levels of meaning: One is in terms of the enterprises themselves, namely, micro-level is to the interests of enterprises; the second is the whole case, that is, the macro-level involving a moral. Can be seen, interests and moral decisions of the green marketing multilevel nature of the motives and behavior. From a moral pe