China Stationery Channel Game.docVIP

 PAGE \* MERGEFORMAT 11 China Stationery Channel Game A manufacturers dominated the industry Recalling the era from a planned economy to a new century, stationery channel change can be said that an ‘a leading manufacturers and vendors and being dominated relations’ movies. According to their can be divided into the following four successive stages: The first stage is the late seventies to the late 20th century, 80, planned economy to a market economy, changes in the age of the channel during this period mainly family-run shop for stationery, student wholesale grocery and department stores. As the people’s production capacity is very limited, as long as the number of production will be able to sell many, stationery categories of products mainly in pen, book, ink these types of products, manufacturers do not consider the issue of sales was strong most of the stationery manufacturer state-owned enterprises, mainly the hands of department stores, bookstores and a few other people on hand, foreign brands to enter the late stationery, to the end of the year only 80 people like ‘easy, fast’ such brands to enter. The second stage is the early 90s to late 90s, at an early stage, domestic traders began to agents in Japan, Taiwan, Hong Kong and other foreign brands, such as zebra, Mitsubishi, Eagle and so began a foray into China’s developed cities, because the reform of the development of urban planning, The demand for office supplies beginning to show significant growth, a small stationery store of goods in short supply, this time to really grow a lot of domestic private enterprises, such as Shenzhen have all stationery; As the market economic development and the increasing number of industry operators, retail, agent getting lower and lower profit margin, competition has become cruel, this time more than 50% of the products through professional stationery wholesale market to sell, and through the manufacturer brands and commercial brands of each building, there has