China to the world of marketing peaceful rise (Part Two).docVIP

 PAGE \* MERGEFORMAT 34 China to the world of marketing ‘peaceful rise’ (Part Two) Manager chapter Wind and rain after year, people have changed, said sorry Man / Ho Chi Mao Unfortunately, I: die young November 7, an entrepreneur passed away. He tempest Junyao. And many non-entrepreneurial boss’s mentality is the same name he gave his own Foundation, the direct spend of his own name, such as ‘both Yao milk’, ‘Jun Yao Square’, although from a professional point of view of marketing, naming ‘Jun Yao’ did not to increase the reputation of products. However, Wang Jun Yao is still young Chinese enterprises at home one of the best roles, is ‘CQ’ in the crowd. Way back in 1991 he ‘Caomin’ as the door opened to the Civil Aviation Authority, Hunan Province, with its astonishing courage contract opened in Changsha to Wenzhou, air charter flights, private charter to become China’s civil aviation history of the first person to win the ‘rogue’ reputation . Since then, Wang convinced that ‘resources can be something out of nothing’, founded China’s first private air charter company - Wenzhou Tianlong charter airline so far has opened more than 60 charter flights article. In 1993, Wang Jun Yao involved in dairy industry. At present, Junyao Group has become the nation’s largest private enterprises in liquid milk production, with annual production capacity of 30 million tons. In November 1997, invested nearly billion Junyao hotels in Wenzhou operational. In October 1998, Junyao Group, invested heavily in order to auction the price of 688,000 yuan each to buy a hundred cars a permanent taxi business, Wenzhou E; in August 2002, after the State Civil Aviation Administration approval of the Yao Group to private enterprise shares in his capacity as national aviation industry, the opening of private enterprises to enter the main industry in the country set a precedent for civil aviation; in October 2002, Shanghai Youyi 550 million yuan Junyao Group, has acquired a large amoun