Chinas food crisis and the way the brand.docVIP

 PAGE \* MERGEFORMAT 9 China’s food crisis and the way the brand Editor’s Note: Strong U.S., more of a Coca-Cola and McDonald’s who is powerful, because they are successful in depicting the state to sell the brand. Similarly, the rise of China should not only capital accumulation and technological catch-up, an urgent demand for a strong China grant to support a world-class brand, but we and the world the gap between the mainstream food brands far, and has exposed the reality of a large number of brand solved the problem. The success of the brand has a law would be the world’s popular food brands are classified will find that behind every developed country has some of the world-class brands, even if they do not have any natural advantages in raw material supply - does not produce cocoa was born in Switzerland, Nestle instant coffee oneself, the two cola giants from the United States also can not get enough raw materials, while the British territories had not planted a tea, but they have such as Lipton tea flagship brand, its value has as many as 70,000 more than the sum of Chinese tea factory. In contrast, many less economically developed countries in terms of food branding is weak, and China is no exception. The United States is strong, not just military power, not just technology, powerful, and more is that Coca-Cola and McDonald’s are strong, because they are successful in depicting the state to sell the brand. Similarly, the rise of China should not only capital accumulation and technological catch-up, a strong China need to support a number of world-class brand, but we and the world the gap between the mainstream food brands far, and has exposed a lot of reality solved the problem of the brand. Rise of the brand in a crisis One of the crisis: the fuzzy brand Participate in global competition is every local food brands and the pursuit of the dream. In recent years, there have been some in the international influence of our food brands, such