Chinese air-conditioning Enterprise Health White Paper.docVIP

 PAGE \* MERGEFORMAT 14 Chinese air-conditioning Enterprise Health ‘White Paper’ A few years ago, air-conditioning industry, also known as ‘Chinese home appliances fat’, ‘home appliances industry, the last aristocrats’, and then after several rounds of price wars of the baptism, in particular, in 2003 the industry suffered a raw material prices, SARS interference, Cool Summer flooding ‘three robberies’ impact on air industry, industry has become a ‘decline of the aristocracy’, ‘home appliances industry, tasteless’, like a being looted Banlaoxuniang tears, wash away the heavy make-up, the exposed appalling The tired and sick. After doctors diagnosed the industry, summed up as ‘Top Ten Heaven and Earth’ Phenomenon: hype earth-shattering, advertising overwhelming, technical shortage of days less and less, the price dizzy, services, chatting, capital shouting crying days, the sales life of debauchery, consumers blaming Heaven resentment, the bragging joyfully brand flying landing. ‘Top Ten Heaven and Earth’ shows that some heavy make-up air-conditioning business with ‘sub-health Syndrome’. Air-conditioning companies ‘Four Disease’ 1, sepsis: from property rights perspective, a number of air-conditioning business has yet to resolve property rights - the lifeblood of the problem, due to unclear property rights, causing blood disorder, the boss is not a boss, managers are not managers, in order to seek their own self-interest They vigorously at any cost short-term behavior, while they, which control the Ming He Liangshui; because ‘上梁不正下梁歪 , the beam is not straight collapse’, feel insecure, each speculation, according to media disclosure , several large air-conditioned senior management of listed companies, most with ‘private plots’, or control of the supply chain, or to allow relatives to open plants, fertilizer and water do not own fields, embezzle funds or swallow like a whale, the health of the body corporate decay. 2, dysplasia disease: from size, some compa