Chinese and foreign brands of chess LCD TV.docVIP

 PAGE \* MERGEFORMAT 8 Chinese and foreign brands of chess LCD TV Recently, on the domestic prices of large LCD brands have been endless reports of diving, and helped win the LCD TV market in China is another price war (how many times whether it is a price war, nobody do not know the statistics). Guangzhou Daily Online March 22, 2006 reports: Last Saturday, in the Hisense, under the leadership of domestic large-screen LCD TVs collective price reduction of up to 5,000 yuan, at least 1,000 yuan. Hisense 47-inch LCD TV to hang out the price of 19,999 yuan at the same time, Hisense, Changhong, Konka, Xoceco, Skyworth, TCL are all in one fell swoop would be 40-inch LCD TVs dropped to below 14,000 yuan, while the Hisense, Changhong, Konka will be 37 -inch LCD TVs dropped to below 11,000 yuan. Four Motives While the price war in the Chinese market, especially in the flat-panel TV market, too, but people still want to know the background and motivation of lower prices. Counter foreign brand is one of the motives In early 2005, have appeared in ‘LCD TV, domestic brands have obvious advantages’ reports, mainly based on domestic brands due to price advantage, so that in the market share was significantly higher than foreign brands. With large-screen LCD TVs (40-inch and above), for example, in the first half of 2005, domestic brands are in a strong advantage. However, three quarter of 2005, especially to the four quarters, due to Sony, Samsung LCD TV brands such as foreign counterattack, China’s large-screen LCD TV market situation has undergone a dramatic change in the share of foreign brands was the rapid rise in trend , in particular Sony, to January 2006, and its large-screen LCD TVs on the market share of retail sales has reached 22%, compared with domestic brands in large-screen LCD TV market position has decreased each month. The foreign brands such as Sony’s counter-offensive, using killer of domestic brands, namely ‘low’, Sony introduced two 40-inch mo