Chinese and foreign enterprises under the new situation tends to prescription drug marketing model integration.docVIP

 PAGE \* MERGEFORMAT 8 Chinese and foreign enterprises under the new situation tends to prescription drug marketing model integration Through the domestic pharmaceutical market research, the author found a clear pattern: that is, over time and market development, foreign pharmaceutical companies marketing model from the previous “clear distinction” is to “converge.” In the current new situation , the Chinese and foreign enterprises have become integrated marketing model. Ten years ago: the Road to seek their Before 2000, foreign pharmaceutical companies in the marketing model is essentially different. After the mid-80s of last century, the pharmaceutical industry into the transition: foreign-funded enterprises into state-owned enterprise restructuring, the rise of private enterprises. Planned economy to a market economy after the mid-.90, the period of free competition into the pharmaceutical market, “marketing” the importance of become increasingly prominent, local enterprises have made “market leading, customer-God” business philosophy. to marketing mode, the local enterprises, whether self-employed, contract or investment agency, the nature of nothing more than relationship marketing, and foreign or joint venture is basically taking the road to academic promotion. Local enterprises chose relationship marketing, is its philosophy, research and products, people, resources, and factors. Because it was early in the market economy, managers of the business philosophy is not mature. With the restructuring of state-owned enterprises, business leaders in the personal income and future operating results beginning with the link, they are more concerned about the short-term results. and relationship marketing is the preferred method of raising short-term performance. Meanwhile, most local R amp; D is weak, lack of funds, the basic operation of the varieties is general drug types, low-tech products, homogenization of serious competition, no alternative can only