Chinese and foreign enterprises listed on the new product models and operating practices compare.docVIP

 PAGE \* MERGEFORMAT 23 Chinese and foreign enterprises listed on the new product models and operating practices compare Very different style of Chinese and foreign enterprises operating Careful management of international companies within the enterprise is always to feel powerless and frustrated, so highly paid professional manager Job foreign to ‘change the world’. Professional managers in foreign firms entering after the first thing is often exclaimed: ‘how this business is such a mess? Market decisions, how such a rush, how can such a confusing business survival (which went out of business long ago) ‘. In fact, there are many domestic enterprises in such a ‘chaotic’ management of state and the ‘hasty’ decision-making under the market to survive, but the performance steadily rose, enterprises have developed rapidly. I worked in Taiwan, American-owned multinational corporations and large domestic-funded enterprises have more than ten years of work, but also trained more than 300 large and small, the size of the different backgrounds and businesses of capital. Found a hidden rules - from the marketing model to the management tools, all within a set of prices and foreign enterprises. Foreign rigorous, rational and indeed very scientific. Enterprises within the mess on the surface, the actual ‘spirit lingers on the bulk-shaped’, in the land of China to do business, which enterprises have their own unique ‘Lost in boxing. ‘. In this paper, the perspective of talking about the new products to market: Chinese and foreign enterprises listed on a whole new idea and implementation of the comparative differences in the way no matter what business, new market in general had to go through four steps: 1, new product ideas 2, the new products improved the final version 3, the new product sales step plan 4, the implementation of new products, sale The same process, which is almost exactly the opposite approach to foreign-funded enterprises, but also very dramati