Chinese and foreign wine- Marketing and cultural differences.docVIP

 PAGE \* MERGEFORMAT 10 Chinese and foreign wine: Marketing and cultural differences Sales of domestic wine market since 2005, more than 100 billion yuan, 10 billion not come easily although this may be in China’s wine market capacity is still small, it seems a very broad market prospects. However, from the observation of a higher global perspective, the domestic wine market competition from foreign wines foregone has already begun. Widely available in the international wine market is greater than the environment, as the world’s growing power market in China’s most naturally attractive wine producing countries in the world business concerns. Therefore, from marketing ideas posed by the marketing culture of a foreign wine merchants how to win the loyalty of the domestic wine market consumption in the key. Early July 2007, I had the honor to participate in the third-largest wine producing regions in France - Loire Valley wine-producing areas of the estate consisting of dozens of wine tastings. Through the banquet-style French cuisine with French wine and the wine taste experiences and the manor of communication, the author has strong feelings. For the Chinese and foreign wine enterprises in the marketing of cultural differences, summarized as follows -- First, the basis of differences in wine culture Literally to analyze the wine culture is a breakdown of wine culture. As we all know, white is the foundation of China’s wine culture, several thousand strong historical and cultural origins of the sediment makes the liquor into the dominant culture of alcohol consumption. The liquor by traditional culture and marketing impact, the domestic wine industry development and the popularity of consumer culture such as cognition is still in its early, more to learn from foreign countries through the knowledge of wine culture to satisfy the domestic consumers of wine consumption in the basic demand. In contrast, the main producing areas of foreign wine country, wine, li