Chinese air conditioner market devious.docVIP

 PAGE \* MERGEFORMAT 13 Chinese air conditioner market devious Corporate code of conduct on the market, the most fundamental purpose is to pursue the interest. Enterprises through the provision of products and services to meet the consumer’s demand, and thereby seeking market interests, and continue to survive and develop opportunities. The role of marketing-business role of the state as army general, Sun Zi said: ‘All warfare is important affair of state of life and death, the survival of the Road, also must be aware of. ‘Lack of marketing support, corporate survival will be difficult to continue the development of enterprises is an empty word. Therefore, the marketing of the enterprises have an irreplaceable role. Marketing is for enterprise survival and development of services, out of business, marketing will lose the need for its existence. Only by giving full play marketing ‘marketing’ of enterprise obligations and duties, ‘marketing’ can be called a business really need a ‘marketing’, this ‘marketing’ also is the real ‘marketing’. Marketing and business complement each other, are indispensable. However, the Chinese air conditioner market has seriously out of the normal runway, into the wrong road. This status should be alert for all air-conditioning business and take early measures to prevent. Air-conditioning with air-conditioning series of marketing businesses and consumers, whose role is twofold: First, the enterprise produced products and services to consumers, consumers have not been met to satisfy consumer demand, which is undoubtedly one of the consumers kinds of welfare, can enhance the quality of life of consumers; second is through the provision of products and services to consumers, to meet consumer demand, in order to achieve the purpose of corporate profit, which is the enterprise survival and development. Air-conditioning sales to truly reflect their own values, its core must contain two aspects, first enterprises to provide products a