Chinese and foreign enterprises difference between the values of strength and the impact on brand strategy.docVIP

 PAGE \* MERGEFORMAT 6 Chinese and foreign enterprises difference between the values of strength and the impact on brand strategy In general, most of the strength of Chinese enterprises are very weak compared with developed countries, therefore, the implementation of brand strategy, it is necessary to obtain long-term competitive advantage, more important, but also to promote the simultaneous growth of sales. Specifically, two aspects: 1, the brand strategy on the development of low-cost companies more meaningful Foreign-funded enterprises in the corporate culture, corporate strategy, financial structure, human resources, organizational structure and processes, R amp; D levels are relatively strong, even if the enterprise strategic decision-making occurs in a period of mistakes will not cause a serious threat to the survival of enterprises, companies have assets, you can still make a new decision support or business transformation. However, local enterprises in the face of similar problems, mostly beyond resurrection, had trouble closing out of business. Therefore, the current Chinese enterprises to develop, to grow the need to plan to core values as the center of the brand identity system and brand recognition system commander of corporate marketing communications activities to ensure that each sub-marketing companies are all brand advertising investment to do addition, all done to enhance the brand equity accumulation. 2, China’s enterprises in the planning of the brand strategy should pay attention to docking with the current market Many companies mistakenly believe that the strategy is the so-called service for the future, a short period of time without any noticeable effect, it is not true, first-class brand strategy not only allows businesses to obtain long-term competitive advantage, but also to promote the simultaneous growth of sales. The key is in the planning of the brand strategy must be docking with the reality of the market, to know how t