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Chinese health products do have means of subsistence? (I)
History of health care products from our point of view, the early 80s of last century, China’s health care products companies with less than 100 home sales is only 1.6 billion yuan or so, after 1999 reached 30 billion yuan. In 2002, the health products industry, has reached more than 3,000 companies with annual sales also fell to 20 billion yuan. Chinese health products industry, the decline of once Zengyin credit crisis, but in 2003, SARS has rushed into the Chinese health care market to another peak.
First, the Chinese health care products market trends shuffling stage
1, consumer mentality maturity and integrity of the Lost lead to an overall market downturn
However, in recent years, annual sales of China’s health food industry has always remained at more than 300 billion yuan, in particular the nucleic acid before and after the 2002 storm and the 2004 Giant can be hydrogen peroxide incidents continue to occur a lot of consumer enthusiasm for the event to be freezing, and let the Chinese health care Consumer goods invariably using Third Eye health care products, all lead to an overall health care market hobbled from the start in 2004! All this so that a large number of authoritative assessment body mass aphasia! This year will no longer hear the Chinese health care market in 2010 to reach 10 million of the market capacity of the coin made of the Zhuang language!
2, intense competition led to competition among enterprises with poor health care products:
From the mid-90s advertising campaign, people sea battle, efficacy warfare, principles warfare, war materials, promotional war, so that the entire health care products industry is full of the smell of gunpowder, always played the ‘Seven Warring States’, with incomplete statistics, the country thousands of health care goods companies, most are concentrated in the ‘health-care immunization, improved digestion, calcium blood’,
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