Chinese high-end market products tend to.docVIP

 PAGE \* MERGEFORMAT 6 Chinese high-end market products tend to Nielsen’s latest research shows that the rapid development of Chinese economy showed that Chinese consumers new features. Than in the past just to survive while the consumption of Chinese consumers, today’s consumer spending for various purposes. In many fast moving consumer goods category, the local brands than international brands have faster growth. Such as milk and lactic beverage ‘cross product’ popular in recent years, Chinese consumers. Changes in contemporary Chinese consumers, so that each category of products more diverse, and thus meet the different needs of consumers. Nielsen Shopper Trend analysis shows that consumers purchase frequency on the decline, in 2008 the average monthly number of times to hypermarkets or supermarkets was 7.4, and by 2012 this figure dropped to 6, down by 19%. Since the existence of inflation, even though the average overall cost of each purchase increased, but the real shopping spending has not increased. With the brand concentration further improved survival and less space. Today, consumers are increasingly rational, gradually increase brand awareness, a sense of the pursuit of product quality for continuous improvement. Which requires companies to launch high-end products to meet consumers’ sense of the pursuit of product quality. This is a blue ocean strategy, but also a manifestation of diversification. The variety of products, and to promote the quality of life of consumers seeking more. The face of Chinese high-end market trends, brands how to deal with? Drivers of high-end products is what? How to make high-end products more attractive? To this end, the ‘new marketing’ reporter interviewed Nielsen Greater China vice president Xu Liping innovation consulting, innovation consulting vice president of Nielsen Greater China An Jingmei, senior director of Nielsen China Hong Henglong online research, share Nielsen Chinese high-end market r