Chinese dairy industry- trust is more important than gold.docVIP

 PAGE \* MERGEFORMAT 11 Chinese dairy industry: trust is more important than gold Have to admit, including dairy products, including the Chinese food industry is experiencing unprecedented ‘exam’ test, and the quality and safety of dairy products bear the brunt of the problem, today’s consumers with a discerning eye full of suspicion examine every domestic firms, even ‘prefer to believe them, not credible,’ the extreme attitude towards every rumor about the quality and safety, and some groups have chosen a more powerful consumer voting with their feet, completely put those allegedly from New Zealand, Australia Heaven and other dairy brands embrace. So, how to rebuild public trust, today China has become the largest dairy companies in the business among the topics. Failing that, not to mention money, and even the survival of the problem might not be resolved, otherwise there is a sign of trouble once the industry, companies There may be misread, victimizes, this is not alarmist, many regional-based dairy company has been successively various ‘gates’ to endure not only the people but also a waste of money workers. To do this, that is difficult is not difficult, the first enterprise being willing to spend big cost to the individual padded chain short board on their own, so that the missing link in the chain again become strong together. Use for a long time, spend cost, to all kinds of thoughts, create their own vertical industry chain model, done from dairy breeds cultivation, pasture construction, feeding patterns, to grass planting, disease prevention management and even to all aspects of the production of veterinary drugs and other inputs, now seems to have become the domestic choice for the dairy industry, not to do so, almost unable to solve the ‘Achilles’ heel’ of enterprises. This seems to be a little ‘overkill’, but unfortunately the situation but in fact, both of the past problems in the dairy industry and the various ‘flawed,’ the makeup, but also