Chinese home appliance brand cheap off is not a crime.docVIP

 PAGE \* MERGEFORMAT 9 Chinese home appliance brand cheap off is not a crime After each appliance sales season, competition from cheap Chinese home appliance brand strategy, will cause a lot of experts crusade. Everyone knows Japan and South Korea’s strong brand home appliances, and even many of them are low-cost world-renowned brands started the phenomenon is not unique to China’s household electrical appliance enterprises. We believe that the stage of China’s home appliance brand of low-price competition strategy is justified. But from the perspective of a dynamic future, the price can rise of a company, also can ruin a business. Chinese home appliance brand is right that : to a certain stage, according to the development of technology products, corresponding to launch high-end independent brands. Category follower, why high prices? Chinese home appliance enterprises produced products, basic products are all categories to follow. Are basically not have any valuable innovation, or a significant segment. Leading brands through the halo effect, will have the “sales leader”, “technological leadership”, “performance leadership,” the cognitive advantage. do not believe you have to ask around your friends, they are most recognized brand home appliances, the vast majority would answer the Japanese and Korean brands. At this time, no matter how hard followers, in the marketing strategy , the city in a weak position. First, the product quality will be questioned. In marketing, the most difficult is to change consumer perception. In particular category of consumers identified the leading brand, and later the same products were launched, often been questioned. Consumers are not sure can produce a new brand of home appliances is more reassuring. had made China’s first batch of OEM production of color TV sets out its own brand products, Changhong did not take the lead if the price war, led the seizure of market share, is likely not Chinese TV Legion will develop t