Chinese home appliance retail survival and development- are internal or external factors-.docVIP

 PAGE \* MERGEFORMAT 26 Chinese home appliance retail survival and development: are internal or external factors? China’s retail industry in 10 years to complete the Western developed countries, after 150 years of business history, eight times the retail revolution in the formation of more than 20 kinds of Form is the pattern. In 2005 China’s home appliance retail war Fenyang to Gome, Suning, represented by chains to continue to conquer new territories, and no outside influence. Foreign enterprises, such as Best Buy and other sights, the flames of hope I do not know is ready to go, or the unsettling fear of pyrophoric Yan upper body? The face of this, we should be home appliance retail market operators about the status of the comb end of the year end of the year, there is a need for in 2006 the competitive landscape of market trends and prospects for enlightenment. 05 Review: endogenous decide everything First, the number of stores surge, household appliances shop chain Zaixian tide At present in China, home appliance retail enterprises have more than 30,000. September 20 the country held the 2005 summit, the U.S. global strategic co-operation, China’s household appliances industry association relevant person in charge said that in China, the top five chain retail enterprises in the whole consumer electronics market share of less than two into. In the United States, Japan and other countries, the top five of the electronics retail chain’s market share exceeded Jiucheng. Chinese home appliance retail industry retail margin is basically one of the lowest Yetai. And the United States home appliance retail giant - Best Buy 25% of the gross profit, the Chinese home appliance chain industry with high gross margins about 10% of nothing but the average is 4% -5% of its net profit is available to low conceivable. In this case, only the big multi-shop sales, in order to get lower prices from manufacturers of goods, or higher rebates in order to ensure that profit is